How to use Twitter for business

If you’re like many entrepreneurs, you’re constantly looking for free ways to promote your business. You’ve likely set up a Facebook page, a profile on Instagram and maybe even have ventured into the crazy world of TikTok. In fact, you may even already have a Twitter handle that has been lying dormant. Perhaps you grabbed […]

Advanced restaurant marketing using Facebook advertising

This post was originally published on July 21, 2016, and was updated on May 18, 2020. Did you set up a Facebook page for your restaurant and feel like nothing’s really changed for your business? What if I told you that you could easily increase the reach of your restaurant marketing using your Facebook page? […]

How to get Pinterest followers for your business

Social media has become vital for any business or organization that wants to promote their brand and engage with their customers. But it’s not all about Facebook, Twitter, Instagram and LinkedIn. Gaining Pinterest followers is important as well. With an audience of 320 million active monthly users and over 200 billion pins, Pinterest has the […]

How to write a great Twitter bio

This article was originally published on July 1, 2014, and was updated on May 15, 2020. Social media is a crucial aspect of small business marketing as it is a convenient, quick and affordable method of reaching millions of potential customers at one time. That’s why understanding how to use a top social platform like […]

The ultimate guide to using Pinterest for business

You may already be a fan of Pinterest in your personal life, enjoying the pretty photos and getting plenty of DIY inspiration from the platform. But if you’re reading this article, you’ve probably realized its power as a visual search engine that can be used to grow your business. Though Pinterest for business is different […]

10 tips for creating share-worthy social media images

The social media images you post online convey more information than you realize. Studies have found that 93% of all human communication is visual and the brain processes images 60,000 times faster than it does text. Think about how an infant recognizes its mom or demands a bottle before it can even form those words. […]

The ultimate guide to LinkedIn for business

If you’re doing business today, you’re either LinkedIn, or you’re out. If you aren’t using LinkedIn for business, you’re missing opportunities to attract potential customers and clients, generate leads and drive sales. With more than 225 million users worldwide, LinkedIn is the social networking site for professionals. It’s an online platform for industry-specific discussions and […]

How to get more customers with social media

If you’re an emerging brand or small- to medium-size business owner, it’s likely that you have at least one or two live social media channels. But, while you might be sharing relevant content with your audience, how many social media leads are you actually generating? If the answer is “not enough,” you’re in the right […]